SearchCap: The Day In Search, August 31, 2011
Updated: 2011-08-31 22:14:09
: , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member SearchCap : The Day In Search , August 31, 2011 Aug 31, 2011 at 5:14pm ET by Barry Schwartz Tweet Below is what happened in search today , as reported on Search Engine Land and from other places across the . web From Search Engine : Land Google Tightens Review Process For New AdSense Publishers Google has added a new review step to its process for adding new AdSense publishers , presumably to better eliminate abuses and improve the quality of the AdSense network for advertisers . In the new process , publishers’ sites will be reviewed after they’ve placed the AdSense ad code on their sites , and real , paying ads won’t
: Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : In House Sanity Saver : Seek Out Local Search Meetups In Between Conferences Aug 31, 2011 at 2:06pm ET by Jake Goldblum Tweet I have attended many conferences in the last ten years , including Search Marketing Expo , Search Engine Strategies , and Internet retail events . Generally speaking , I’ve been pretty impressed with all of . them However , the reality is , these conferences are expensive . In fact , the average cost of attendance is around one-thousand dollars , not to mention the cost of transportation , hotel and food expenses . The typical person employed in the online marketing field probably cannot
SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Industry Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Shareholder Sues Google For Aiding Illegal Drug Sales by Danny Goodwin August 31, 2011 Comments A Google shareholder has filed a lawsuit against Google CEO Larry Page and the entire board of directors for unspecified damages because the company allowed advertising from online pharmacies and facilitated the illegal importation of . drugs The lawsuit follows the news of Google's deal with the U.S . Department of Justice to forfeit 500 million obtained in AdWords advertising revenue from so-called rogue pharmacies in Canada and elsewhere , and reports that Page knew what was going
Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Conversion Science 4 Areas To A B Test For E-Commerce Websites Aug 31, 2011 at 12:11pm ET by Paras Chopra Tweet Out of all websites found on the Internet , online retail stores have the most potential for improvement through A B testing . Amazon Ebay and Etsy are just few examples of e-commerce websites that do a ton of A B testing . The potential for A B testing is enormous because of the sheer number of variables that these stores can experiment with : search results , product categories , pricing , product images , ratings , . etc Another reason why A B testing is so important for e-commerce websites is because
: SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Industry Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to be Your Agencyâ s Favorite Client : Five Dos and Donâ ts by Gareth Owen August 31, 2011 Comments I don't have any favorite clients I love all of them equally . But that is almost entirely down to the fact that , like any good relationship , there is give and take and a huge degree of mutual understanding . Also like any good relationship , it has taken time to grow into this comfortable , supportive , dare I say loving . arrangement Here are five crucial dos and don'ts for developing and nurturing a beautiful marriage with your SEO . agency 1. Transparency DO help
Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Strictly Business 5 Steps To Improve Your Customer Driven B2B Lead Generation Aug 31, 2011 at 8:43am ET by Brad Neelon Tweet To maximize online lead generation campaigns , B2B marketers need to focus on the multifaceted customer they serve . Design campaigns to meet their needs across the entire decision cycle and business buying process to achieve the optimal ROI from their . program The Many Faces Of The B2B Customer In the realm of the B2B marketer , one of the key challenges we face is the alignment of marketing efforts that meet complex customer needs . This can be found in all stages of the lifecycle from
The Loch Ness monster is a myth. Despite concerted and scientific efforts, the only signs of Nessie are a few grainy photographs…yet the myth continues. In the SEO community, we have a similar mythical monster lurking, and it’s called “inbound links from bad sites can earn your site a Google penalty.” Let’s put this myth [...]Check out the SEO Tools guide at Search Engine Journal.Let’s Kill the “Bad Inbound Links Can Get Your Site Penalized” yth
. : , SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Industry Industry SEO PPC Analytics Social Local Mobile Video Companies Technology U.S . Attorney : Larry Page Knew About , Allowed Pharmacy Ads by Rob D . Young August 30, 2011 Comments Documents , emails , and witnesses confirm that Google CEO Larry Page knew about and allowed ads from online pharmacies for years . However , as part of the 500 million forfeiture to the Department of Justice , these documents won't be . released Larry Page knew what was going on , Rhode Island U.S . Attorney Peter Neronha told the Wall Street Journal We know it from the investigation . We simply know it from the documents we reviewed , witnesses that we interviewed ,
Scoffing at Facebook's $82 billion valuation? Think Twitter's done? Take a closer look at the tsunami of social media. Our SEJ infographic portrays just how pervasive and influential SM has become on a global scale.Check out the SEO Tools guide at Search Engine Journal.The Growth of Social Media: An nfographic
SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Industry Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google+ Wins When Spammers Win by Dave Davies August 30, 2011 Comments As the never-ending battle of search engines vs . marketers marches on , it occurs to me that in some instances , at least only half-heartedly fighting may be in the best interests of the engine . itself Unlike the virus writer vs . anti-virus company war , where the parasite is necessary for the host to survive , in the search realm it's easy for the engines to claim they don't want or need those who seek to gain advantage from holes in their . algorithms In traditional SEO battles , this may have been true
SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Technology Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google AdWords Editor 9.5 Released by Rob D . Young August 29, 2011 Comments Google has launched version 9.5 of the Google AdWords Editor for both Windows and Mac computers . The latest version streamlines several tasks , grants greater control over experiments , and adds support for location . extensions Key Features of AdWords Editor 9.5 While AdWords Editor version 9.5 has a long list of added features , there are a few items of note . The most visible is the updated UI , which gives additional status information in-line and provides a warning text when you revert .
SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Local Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Wants to Get More Local Businesses Online by Rob D . Young August 29, 2011 Comments Google is extending its offerings for small , local businesses with the addition of city pages highlighting Google Places pages and Google Offers for San Francisco , CA , and Charlotte , NC . Google also seems to be rolling out a free website . program The New City Pages City pages were first introduced back in mid-June , at which time the product was rolled out for Austin , Texas Madison , Wisconsin Portland , Oregon and San Diego , California . The city pages gave local website owners a
, SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home SEO Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Losing War With Scraper Sites , Asks For Help by Danny Goodwin August 29, 2011 Comments Got scraping issues Google wants you to report scraper websites those sites that exist for no other reason than to monetize copied content , usually with AdSense in an effort to test and improve its algorithms . Blog scrapers are the big . target Google's Matt Cutts put the word out on Friday via Twitter Scrapers getting you down Tell us about blog scrapers you see We need datapoints for testing . rdquo Google's form requires you to provide three pieces of : information The exact query
The 5 steps we share in this article will help you dramatically increase your traffic and search engine rankings.
Sooner or later, we all make mistakes. Who doesn’t? It’s something that happens to everyone. Eventually we all have our slipups, blunders, misunderstandings – or maybe even a full blown PR disaster. It can be mortifying, but it doesn’t have to be – especially if you’re prepared. credit: DoktorSpinn Social media has changed the game [...]Check out the SEO Tools guide at Search Engine Journal.The Right Way to Apologize nline
The Google +1 button, the social sharing option from Google that's seen impressive popularity since its launch, is adding two new features: snippets and Google+ sharing.Check out the SEO Tools guide at Search Engine Journal.Google +1 Button Adds Snippet and Sharing eatures
Pandia reads the search engine and social media news for you. Here are the latest headlines:
Some interesting articles and posts from this week's coverage of search engine optimization and marketing.
Here are some of the latest headlines from the world of search and social:
More headlines from the world of search engine and social media marketing.
Yahoo! stops online bookmark users from adding new pages for the next three months!
Google's new social network, Google+/Google Plus, may be the success Google is hoping for. What do the numbers say?
Google is now offering Norwegian police access to Anders Behring Breivik's gmail account.